Not enough people understand what it’s like to live with Parkinson’s. Together, we can change that.
People with Parkinson’s have told us that a lack of public understanding affects their everyday lives. It makes living with the condition harder, whether it’s being mistaken for being drunk, or having to fight for fair benefits. People affected can feel like the system is against them, or fear being judged when they go out in public.
Limited understanding among the public also limits our potential to grow support and ensure we’re there for people with Parkinson’s, and their carers and loved ones.
We know that Parkinson’s is complex and it’s hard to know the reality if you don’t know someone with the condition. That’s why we’re committed to getting Parkinson’s better understood amongst the wider population. And our latest marketing campaign launches today.
What is the campaign?
Our latest marketing campaign launches on 6 September and will be running for 4 weeks, with more advertising planned for later in 2021, too. Our adverts will be running on digital channels across the UK such as social media and web search engines (the adverts you see in your internet search results). The campaign will also include adverts in public spaces such as print posters and digital billboards in train stations, shopping centres and motorway service stations in England and Scotland.
The campaign uses themes from our powerful Time for Can campaign from the winter of 2020 (see our TV advert), with new opportunities to tell more stories about Parkinson’s. Across the campaign, we’re creating a sense of urgency. We want to show that Parkinson’s is a serious condition and that together, we’ll find a cure.
What do we want to achieve and who is the campaign aimed at?
Our advertising campaigns aim to get more people unaffected by Parkinson’s to:
- Understand and care about the condition.
- Know we’re the charity driving forward pioneering research.
- Support the Parkinson’s community and Parkinson’s UK.
To make more people care about Parkinson’s and drive support for Parkinson’s UK this campaign targets a specific group of younger adults who are unaffected by the condition. We’ve chosen this group as our research shows they are ready to deepen their understanding and are great potential supporters of our movement to transform life with Parkinson’s and find a cure - if we can make them care. We also know they talk to and share messages with their friends, family and colleagues about causes they care about, which helps us spread understanding of Parkinson’s.
Now, we’re building on previous campaigns, continuing to talk about Parkinson’s with this group of people and ensuring more people understand – and care – about the condition.
David, who has been working on the latest campaign says:
“I’ve been stuck on the tube while commuting in London, because I knew I’d fall if I let go of the handrail. I’ve been stuck on a bench by the side of the road while on holiday in Whitby, frozen, too embarrassed to ask for help.
“I’ve been helped by kind strangers. But I’ve also been ignored, given a wide berth.
“People are more aware of disability now. But I believe we’re just scratching the surface. We’ve got so much further to go to get Parkinson’s not just seen, or heard, but understood.
“Parkinson’s isn’t ‘just’ the shakes. There are over 40 symptoms to deal with. If you meet one person with Parkinson’s, then... you’ve met one person with Parkinson’s!
“That’s why I’m so proud to be working on the Time For Can campaign. By sharing real stories by real people, some of the things we have to deal with everyday, in our homes, no gimmicks or filters - just people like me telling it like it is - we can all learn something about Parkinson’s. Whether we have the condition or not.”
With more people supporting the Parkinson’s community and Parkinson’s UK, we’ll all be able to achieve more and reach further, together.
Look out for the campaign near you and read on below for more information on the campaign and how it came together.