Next has released a new exclusive range in collaboration with internationally-renowned artist Alex Echo, who was diagnosed with Parkinson’s in early 2020.
Together, we can tackle misconceptions about Parkinson’s and fund support for the Parkinson’s community.
On World Parkinson’s Day 2021, we launched a partnership with the major British retailer Next to get Parkinson’s understood and raise vital funds to support people with the condition. People loved the exclusive range of T-shirts and tote bags created by 39-year-old Next designer Genna Douglas, who has Parkinson’s. And one style sold out in 2 weeks!
Now Next is releasing a second exclusive range of homewares and kids’ T-shirts designed by internationally-renowned artist Alex Echo, who was diagnosed with Parkinson’s in early 2020. 100% of profits from each collaboration are helping fund support for the Parkinson's community.
Alex’s story is all about overcoming adversity through creativity, community, and ultimately by reaching out and ‘sharing the love’. Reaching out for support, and sharing that compassion and kindness with others. When Alex shared his diagnosis with friends and family, they shared their love and compassion in return.
His bright, vibrant LOVE designs evoke the positivity and interconnectedness of the Parkinson’s community. The arm around your shoulder and the support you can always rely on.