Julie Dodd, Parkinson's UK's director of digital transformation and communication

Meet our new digital transformation director

Date

We've appointed former BBC creative director Julie Dodd as Parkinson's UK's first ever director of digital transformation and communication.

Julie will be responsible for maximising the potential of digital and technology to improve Parkinson's management and transform the lives of people affected by Parkinson's.

She will also oversee our broader marketing and communications, making sure we're doing all we can to raise awareness of Parkinson's, support people and encourage fundraising and campaigning.

Julie starts in August 2016.

About Julie

Julie is an experienced creative leader and digital transformation specialist. She's worked on groundbreaking digital products and strategies for leading charities and brands such as Macmillan Cancer, The Scout Association and Coca-Cola GB.

Julie wrote The New Reality, a major study into how non-profit organisations can approach digital transformation and use digital technology to bring change.

Julie says:

"We want to use digital to empower people, helping them create an overall movement of greater knowledge, support and care. I'm thrilled at this appointment and can't wait to get cracking."

Adapting and being innovative

Steve Ford, our chief executive, comments:

"Everything we do is based on supporting people affected by Parkinson's, adapting and being innovative to effectively meet their needs.

"We believe creating this bold new digital transformation role in the charity - and in the charity sector - will help us do that even more effectively, creating innovative solutions that will equip and enable people to take control."