How we use Google Analytics

We use Google Analytics in the following ways:

  • Google display network impression reporting -  we use cookies to report how our advertisements work on other websites.
  • Remarketing – which is showing you our advertisements on other websites you visit later.
  • Google Analytics Demographics and Interest Reporting - we use data from Google's Interest-based advertising or third party audience data (such as your gender and websites that interest you) with Google Analytics to help us understand how to target our advertising.

Find out how you can opt out of Google Analytics for display advertising and customise Google Display Network reporting. 

Find out how you can opt out of Google Analytics.  

Google Analytics collects only the IP address given to you when you visit our website. We do not use this information to try to identify you. 

Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google's ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use (as amended for government websites) and the Google Privacy Policy. 

Google Analytics employs cookies to collect data about how visitors are using websites. Google Analytics uses only first party cookies for data analysis. This means that the cookies are linked to a specific website domain, and Google Analytics will only use that cookie data for statistical analysis related to your browsing behaviour on that specific website. According to Google, the data collected cannot be altered or retrieved by services from other domains.

We may also engage one or more third party service providers to provide online advertisements on our behalf.