On World Parkinson's Day, 11 April 2019, Parkinson's UK is launching an attention-grabbing marketing campaign shaped by people affected by Parkinson's.
We know from research that the public doesn't think that Parkinson's is a serious condition. And people with Parkinson's have told us that they don't feel understood. In 2019 and beyond, we're working hard to change this.
We need everyone to see Parkinson's as the serious health condition that it is, and the major impact it has on everyday life - and want to do something about it.
To do this, Parkinson's UK is using World Parkinson's Day (11 April 2019) to launch an attention-grabbing marketing campaign.
Shaped by people affected by Parkinson's, Parkinson's Is will show the reality of life with Parkinson's through hard-hitting online video and stories in the media. Look out for the campaign on our social media channels.
The campaign will show the real impact of Parkinson's but how, despite this, people with Parkinson's don't let the condition hold them back. The film will show scenes featuring people living with Parkinson's at different stages of the condition, and their real life stories.
To make sure this important message is heard loud and clear, the campaign will also mark a change in the way we speak about ourselves, and about Parkinson's. It will be honest, even when the truth might be uncomfortable to hear. And it will make the public sit up, listen, and start to take Parkinson's seriously.
Note: the images on this page are part of the campaign's concept art and will not feature in the final filmed video.
Together, we can ensure this campaign reaches far and wide and help grow a movement to end Parkinson's.
To help you get involved, we've developed resources for you to use in your own activities, including:
- a poster to put up in your local cafe or newsagents
- postcards to give out
- a download of the video to play at an information stand
Printed resources are now available for pre-order and digital resources will be available to download in mid-to-late March.
If you’re part of a local group that would like to see the 'Parkinson's Is' campaign in your community how about placing the campaign artwork at a bus stop or in your local newspaper?
You can contact your local paper to enquire about placing the 'Parkinson's Is' advert.
To place the advert outdoors at a bus stop for 2 weeks will cost between £175 - £350 depending on where you are in the UK. There are a number of companies that help you do this. The main ones are Clear Channel, JCDecaux and Primesight - who you use will depend on where you are in the UK.
For more information, or to get support in placing an ad in your local area, email [email protected].