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Our brand

Our brand is much more than the way we look or how we speak. It's also who we are.

With a consistent and compelling brand, and with your help, we can be bigger and better known. That means we can grow awareness and understanding of what we do and why - so that no one in the UK will have to face Parkinson's alone.

In 2010 we consulted with our audiences to create a bold new look, and we changed our name from the Parkinson's Disease Society to Parkinson's UK.

Our brand values define the way we communicate

  • Short
    We get to the point. We say what we think.
  • Simple
    We use friendly, conversational language.
  • Bold
    We stand out from the crowd.
  • Bright
    We're lively, positive and upbeat.
  • Human
    Our personality shines through.

Using our logo

The Parkinson's UK logo is not just our name and strapline. It's an important part of our design because it tells people who we are and what we do. It expresses our can-do attitude.

'Change attitudes' in our strapline expresses our determination to improve understanding of Parkinson's and challenge misconceptions.

Our strapline - Change attitudes. Find a cure. Join us. - must always appear as part of the logo.

There are 2 versions of our logo

Long version on a single line

This is the preferred version. It can be used in 2 formats:

  • on a 3 degree angle from horizontal, pointing upwards to the right
  • or on a 3 degree angle from vertical pointing downwards to the right

Stacked version spread over 4 lines

Use this logo when there isn't enough space for the long logo, or when used alongside other logos.

It can only be used on a 3 degree angle, pointing upwards to the right.

Version of our logo for researchers

Recipients of our research grants should use this logo on posters and other materials.

It can only be used on a 3 degree angle, pointing upwards to the right.

Download our logos

The artwork has been created so that the logos automatically appear at a 3 degree angle without the need for extra rotation.

If you're planning on using very large versions of our logos, please contact us at [email protected]

You will need to right click on the links below and save to your computer, before resizing.

Long version of Parkinson's UK logo (JPG, 878KB)

Stacked version of Parkinson's UK logo (JPG, 1.7MB)

Version of Parkinson's UK logo for researchers (PNG, 238KB)

Our logo can be used in black, or black and grey. But we prefer the black and cyan version so please use that as much as possible.

If you need our logo in a different image format or colour combination, or in Welsh - or you'd like to use it online - please email [email protected]

How to use our logo 

Use our logo big and bold wherever possible - don't hide it away.

We want our logo to stand out. To ensure this happens make sure there is always clear space around it. We call this the exclusion zone. The size of the exclusion zone is based the width of the 'P' and the 'A' in Parkinson's, as shown. The exclusion zone is a minimum guide. Much more space should be left around the logo where possible.

Logo sizes

Try and use the logo in as large a size as possible.

On printed material, please stick to the following:

  • The long version should never appear smaller than 65mm across. This is for use on small items such as a pen.
  • The stacked logo should never appear smaller than 20mm across.

Our colours, fonts and frames

Font

This is our very own Parkinson's UK stencil font. When people see it, we want them to think of us.

We use the stencil font for headlines, placard messages and expressive copy to grab people's attention. We use it in cyan (on a white background) or white (on a cyan background).

Our everyday font is Arial.

We also use Foundry Sterling in our printed materials.

Colours

Our main colour is cyan - a bright, vibrant and friendly blue.

We also use white and black. And on the website we use a darker version of cyan too.

Remember to carefully balance the use of cyan and white.

We need to use enough cyan, so people know it's us, and enough white so the cyan stands out.

Only using 3 colours helps us stand out from the crowd.

The frame

The 'frame' is an angled border which is positioned at a 3 degree angle.

It's as if a rectangle has been quickly placed down on another surface.

The frame can be used in many ways:

  • as a striking backdrop for the Parkinsons UK stencil font
  • to frame images
  • to create space around our logo
  • in layouts, to hold information

The frame makes a big difference to the way we look and helps us stand out from the crowd.

Our photos

Our photos are positive, real and believable.

We have 3 styles of photography:

  • placard
  • portrait
  • real life

The main style is of people holding placards with messages in the Parkinson's UK stencil font.

These people are affected by Parkinson's in different ways - they might be people with the condition, carers and family members, supporters, staff members, researchers, or health and social care professionals.

This is a great way for people to get involved and be part of our brand.

Our real life and portrait photography reflects our determination and supportive side.

Our messages

We use short, simple statements.

We'll often use messages on placards in our photos. But we'll use little messages in lots of other creative ways too.

Personal messages bring the 'change attitudes' part of our strapline to life, helping us change public perceptions of Parkinson's and the people who live with it.

How we write

We use friendly, conversational, everyday language that everyone can understand.

The language we use gives people a good indication of what we're like as a charity.

We want everything we produce to express our personality and brand values - short, simple, bold, bright and human.

We want people to know we're active, passionate and determined.

A good piece of writing will help people understand more about the charity and even inspire them to do something they haven't done before.

How to describe Parkinson's UK

We must tell people who we are and what we do very clearly, every time we communicate with them.

We've created 4 consistent descriptions of Parkinson's UK to help people get to know us.

We should all use these in any communications where we talk about the charity.

Which version should I use?

  • The short version is for when space is really tight - for example, on an advert.
  • The medium version is for when you only have room for a couple of sentences.
  • The long version provides a detailed description of the charity’s work.
  • The 'long with Parkinson's description' version is the same as the long version, but has an extra paragraph explaining what Parkinson's is. This is useful if you're communicating with people who don't know much about the condition

Short (13 words)

We're the Parkinson's charity that drives better care, treatments and quality of life.

We should all use this version as a minimum in any communications where we talk about the charity.

Medium (25 words)

We're the Parkinson's charity that drives better care, treatments and quality of life. Together we can bring forward the day when no one fears Parkinson's.

Long (116 words)

Every hour, someone in the UK is told they have Parkinson's - a brain condition that turns lives upside down, leaving a future full of uncertainty.

Parkinson's UK is here to make sure people have whatever they need to take back control – from information to inspiration.

We want everyone to get the best health and social care. So we bring professionals together to drive improvements that enable people to live life to the full.

Ultimately, we want to end Parkinson's. That's why we inspire and support the international research community to develop life-changing treatments, faster. And we won't stop until we find a cure.

Together we can bring forward the day when no one fears Parkinson's.

Long with Parkinson's description (149 words)

Imagine not being able to move, sleep, or smile. Feeling anxious or depressed and struggling to think or remember. Your body not feeling like your own. This is what Parkinson's can feel like.

Every hour, someone in the UK is told they have Parkinson's - a brain condition that turns lives upside down, leaving a future full of uncertainty.

Parkinson's UK is here to make sure people have whatever they need to take back control – from information to inspiration.

We want everyone to get the best health and social care. So we bring professionals together to drive improvements that enable people to live life to the full.

Ultimately, we want to end Parkinson's. That's why we inspire and support the international research community to develop life-changing treatments, faster. And we won't stop until we find a cure.

Together we can bring forward the day when no one fears Parkinson's.