Our vision

Our vision - our ultimate ambition - is to find a cure, and improve life for everyone affected by Parkinson's.

The hopes and views of people affected by Parkinson's has helped us identify this clear vision for the future.

We believe a cure will be found by overcoming the symptoms – one by one, step by step. Hand in hand, we'll support everyone affected by Parkinson’s.

How we're going to achieve our vision

Our plans for 2010-2014 will guide our work over the next 5 years and will help us deliver our vision.

Core values

How we are working together to achieve our vision:

• We listen
  Everything we do is based on the experiences of people affected by Parkinson's.
  
  
• We focus
  We deliver results and make the most of our resources.
  
  
• We inspire
  Our energy and determination inspires those around us.
  
  
• We innovate
  We are forward-thinking, always seeking to improve.
  
  
• We're passionate
  We go the extra mile.
  
  
• We're united
  We work together as one organisation united by a shared vision.
  

Brand values

The way we communicate:

• Short
  We get to the point. We say what we think.
  
  
• Simple
  We use friendly conversational language.
  
  
• Bold
  We stand out from the crowd.
  
  
• Bright
  We're lively, positive and upbeat.
  
  
• Human
  Our personality shines through.

• email
• Share