A quick guide to our brand - the essentials
Here's a quick summary of what you need to know about our
Parkinson's UK brand.
Use the Parkinson's UK logo big and bold wherever possible
and always on a 3 degree angle.
Our strapline - Change attitudes. Find a cure. Join us. - always
appears with our logo. It's an important part of our design because
it tells people what we do.
We have 2 versions of our logo:
- a long version which appears on a single line
- and a stacked version spread over 4 lines
Logo downloads and guidelines
This is our very own Parkinson's UK stencil font. When
people see it, we want them to think of us.
We use the stencil font for headlines, placard messages and
expressive copy to grab people's attention. We use it in cyan (on a
white background) or white (on a cyan background).
Our everyday font is Arial.
We also use Foundry Sterling in our printed materials.
Our main colour is cyan - a bright, vibrant and
We also use white and black. And on the website we use a darker
version of cyan too.
Remember to carefully balance the use of cyan and white.
We need to use enough cyan, so people know it's us, and enough
white so the cyan stands out.
Only using 3 colours helps us stand out from the crowd.
The 'frame' is an angled border which is positioned at a 3
as if a rectangle has been quickly placed down on another
The frame can be used in many ways:
- as a striking backdrop for the Parkinsons UK stencil font
- to frame images
- to create space around our logo
- in layouts, to hold information
The frame makes a big difference to the way we look and helps us
stand out from the crowd.
photos are positive, real and believable.
We have 3 styles of photography:
- real life
The main style is of people holding placards with messages in
the Parkinson's UK stencil font.
These people are affected by Parkinson's in different ways - including people
with the conditions, carers and family members, supporters, staff
members, researchers, and health and social care professionals.
This is a great way for people to get involved and be part of
Our real life and portrait photography reflects our
determination and supportive side.
We use short, simple statements to get our messages across.
One of the main ways we'll do this is by using messages on
placards in some of our photos.
But we'll use little messages in lots of other creative ways
Personal messages bring the 'change attitudes' part of our
strapline to life, helping us change public perceptions of
How we write
We must tell people who we are and what we do very clearly, every time we communicate with them.
We've created 4 consistent ways to describe Parkinson's UK.
We use friendly, conversational and everyday language that
everyone can understand.
The language we use gives people a good indication of what we're
like as a charity.
We want to make sure everything we produce expresses our
personality and reflects our brand values - short, simple, bold,
bright and human.
We want people to know we're active, passionate and
A good piece of writing will help people understand more about
the charity and even inspire them to do something they haven't done
How to describe Parkinson's UK
We must tell people who we are and what we do very clearly,
every time we communicate with them.
It will help more people know about us and become familiar in
We've created 4 consistent ways to describe Parkinson's UK to
help us do just that - there's a very short version, short, medium
In this section
If you need any help with using our brand, please email us