directorate develops, implements and delivers effective fundraising
and marketing activities in order to deliver agreed annual targets
for solicited and unsolicited gross and net income growth. It is
part of an overall strategy to maximise income for - and raise the
profile of - Parkinson's UK.
The directorate is also
responsible for developing and implementing our membership scheme
and a cost-effective fundraising programme from a wide range of
sources, including individual donors, members, Trusts, companies
and events, that delivers strong long term sustainable income.
The directorate also
manages the operation of the charity's trading subsidiary
Parkinson's UK Sales Limited, including pricing, packaging, supply,
sales and distribution, and the research, planning and development
of new products and services.